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How to talk with homebuyers about digital payments

How to talk with homebuyers about digital payments

The real estate industry continues to implement time-saving tools to streamline agent workflow. Have you added digital earnest payments to your business’ repertoire only to hit a wall getting buyers on board with your new tech? Some buyers use online banking and are happy to send digital payments. But there are still buyers who carry a checkbook and aren’t comfortable going digital. Digital payments benefit everyone involved in the home buying process, so how can you talk clients through making the switch?

Cara Brewton
Lead Content Designer
August 17, 2021

We’ve included a few common questions your clients may have and ways to reassure them of the security and convenience Earnnest payments provide them (and you).

Why not just write a check?

Checks have sensitive banking information printed clearly on the front—including bank account numbers. That piece of paper is only as secure as where it ends up. We’ve all heard the tales of checks going missing in transit or being intercepted in email chains. So, wouldn’t it be safer to skip the check all together? If homebuyers aren’t ready to go digital, emphasize the convenience of paying from anywhere (no more leaving the office in the middle of a work day to drop off a check) and the security of banking level encryption and verified accounts (much safer than printing bank account information on a paper check).

Why not just send a wire?

We’ve all heard about the risks of wire fraud. Every few weeks there’s a news story about homebuyers wiring their life savings to the wrong account. This can happen from something as simple as a typo or as sinister as scammers inserting themselves in the transaction. While Earnnest payments are not wires they may feel just as risky to some homebuyers. If your clients are wary about going digital, educating them on Earnnest’s account verification process lets buyers know their savings are safe. Earnnest verifies all accounts on the front end, which means funds end up in the correct account every time.

Does Earnnest store my personal information?

There probably hasn’t been a bigger topic in tech than privacy. This is where you as the agent can rest assured, knowing you’ve picked the digital earnest platform that will keep your clients’ information safe. Earnnest never stores client information. In fact, we never even see it. Choosing Earnnest sets you up for success when clients pose questions about privacy.

As you add time-saving innovations to your business, partnering with a secure, transparent partner like Earnnest sets you up for long-term success.

Not only will you have the answers to every client question at your fingertips, but you’ll have the confidence that comes with choosing a quality tool offering security and convenience to you and your clients.

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Cara Brewton

Cara Brewton has been educating Earnnest users since 2019. Whether by visual design, by creating training resources, or by sharing client stories, her goal is to ease the way for the agents and homebuyers using Earnnest’s products.