The ROLE

Director of Marketing

As Director of Marketing, you will be responsible for developing and executing the marketing strategy for Earnnest.

OVERVIEW

About Us

Earnnest is “How Money Moves in Real Estate” and one of the fastest growing real estate technology companies in the US. As the largest digital earnest money service in the United States, Earnnest allows homebuyers to securely and electronically deposit funds directly to an escrow holder’s account. In 2022 and beyond, Earnnest will deliver critical payments solutions to the entire residential real estate industry: brokerages, title and escrow, lenders, homebuilders, property managers, and more.

About the Role

As Director of Marketing, you will be responsible for developing and executing the marketing strategy for Earnnest. You will act like an owner by spearheading growth at Earnnest; both a hands-on and higher-level strategy capacity. Additionally, you possess both a data-oriented and customer-centric mindset, as well as the ability to thrive in a high-velocity environment.

•  Develop a marketing strategy and execution plan to create awareness and demand for Earnnest.

•  Partner with Product, Strategic Partnerships, and Customer Success teams to drive acquisition and adoption throughout the entire funnel.

•  Establish and achieve KPIs including MQLs, SQLs, Sales Opportunities, and Upsell Opportunities.

•  Guide the strategy and creation of all branding, website content, social media, and marketing campaigns.

•  Manage Earnnest’s participation in various industry events, ensuring effective pre-event planning, coordination, promotion, and post-event follow-up activities.

•  Lead a small (for now) but mighty marketing team that will allow Earnnest to consistently achieve its long-term growth goals and effectively communicate progress on goals to the company and executive team.

About You

•  7+ years of marketing experience at fast-growing, customer-driven, B2B companies.

•  Superior ability to lead and develop your team, in addition to Earnnest’s go-to-market strategy.

•  Widespread knowledge of the full marketing stack and in-depth knowledge of demand generation, channel/partnership marketing, and product marketing.

•  Experience partnering closely with sales and product leadership.

•  Demonstrated history of being a team player and the desire to jump in and roll up your sleeves as needed.

•  Experience and understanding of the residential real estate industry strongly preferred

Earnnest is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Applicants Only: External recruiting agency resume submissions will not be accepted.

JOB TITLE
Director of Marketing
LOCATION
Greenville, SC or Remote
employment basıs
Full-Time Position
Send your resume to [email protected] along with why you'd be a great fit for Earnnest.